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Our History

Formed in 1997, and taking its name from the plant synonymous with healing, docleaf is one of the UK’s specialist crisis leadership and leadership development consultancies.

docleaf’s founder, Dr David Perl qualified as a Medical Doctor in 1984 from the University of  London, UK.  In 1999 he left medicine to set up docleaf.

He has experience as a hypnotherapist and holds a postgraduate diploma in psychotherapy and counselling from the Centre of Counselling and Psychotherapy Education and is currently studying for an advance diploma in executive coaching.

David spends part of his time as an executive coach and running docleaf leadership which works with CEO’s and other C suite leaders in helping them develop and grow.

David is passionate about men’s work and his mission in life is to create more self aware people by teaching and helping others and contining his own self-development.

He is actively involved in helping men become more emotionally intelligent by volunteering with the ManKind Project charity.

docleaf has advised a portfolio of blue-chip business clients with their crisis risk audits, crisis plans, crisis communications and crisis leadership strategies.